CONCEPT

# SYNC UP ASIA FASHION SHOWROOM - NEW TOKYO FASHION PLATFORM

## Vision

Tokyo has a unique charm that attracts the attention of the world. As many as 30 million foreigners visit the city each year, and that number is expected to continue to grow. However, the current situation is that this potential is not being fully exploited. In the fashion industry, the challenge is particularly acute.

## Current issues

Tokyo's fashion scene does not have a unified "fashion week" like Paris or Milan. Therefore:

- Exhibitions are dispersed over a long period of time
- Exhibitions of various brands, large and small, do not overlap in terms of timing, making it difficult to create synergistic effects
- Limited opportunities for international buyers to efficiently meet new brands
- Lack of exposure opportunities for up-and-coming designers and brands

## SYNC UP ASIA FASHION SHOWROOM AIMS TO

WE LAUNCHED SYNC UP ASIA FASHION SHOWROOM AS A PLATFORM TO CHANGE THIS SITUATION.

### Objective:
- Unify Tokyo's fashion scene
- Create opportunities for new brands
- Efficient matching of buyers and exhibitors
- Communicate Japanese fashion culture to the world

### Approach:
- Consolidation of exhibition timing
- Create synergies by holding joint exhibitions
- Revitalization of the industry as a whole through the coexistence of large and small brands
- Effective information dissemination to overseas buyers

## Creating a Future Together

While it is natural for successful brands to follow their own path, it is important for the industry as a whole to continue to provide opportunities for new talent.

SYNC UP ASIA FASHION SHOWROOM WILL MOVE FORWARD STEADILY, STEP BY STEP. WE HOPE TO BUILD A STRONGER PLATFORM TOGETHER WITH ALL THOSE INVOLVED IN THE TOKYO FASHION SCENE.

-

SYNC UP ASIA FASHION SHOWROOM - NEW VALUE CREATED BY CONNECTIONS