UNION SHOWROOM Berlin AW2025

BASED IN BERLIN, GERMANY, UNION SHOWROOM ORGANIZES EXHIBITIONS IN BERLIN, GERMANY, WITH THE AIM OF CREATING A NEW FUSION IN THE FIELDS OF FASHION, INTERIOR DESIGN, GENERAL MERCHANDISE, AND ART.

The vision of UNION SHOWROOM is not merely to seek visitor numbers, but to value a realistic approach.
Through the exhibition, we place emphasis on conveying the brand's potential, manufacturing background, design exploration, and other aspects of the brand in depth.

IN THE FASHION INDUSTRY, IT IS SAID THAT MOST JAPANESE BRANDS GO TO PARIS, MILAN, AND NEW YORK, BUT GERMANY BOASTS THE HIGHEST GDP IN THE ENTIRE EU AND HAS AN ENVIRONMENT THAT FACILITATES COOPERATION WITH BUYERS IN NORTHERN AND EASTERN EUROPE, MAKING IT A VALUABLE OPPORTUNITY FOR JAPANESE BRANDS TO EXPAND INTO THE EUROPEAN MARKET AND A GATEWAY TO OVERSEAS EXPANSION. THE EXHIBITION WILL BE A GATEWAY FOR JAPANESE BRANDS TO ENTER THE EUROPEAN MARKET AND TO EXPAND THEIR BUSINESS OVERSEAS.

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